Case Study:
Little Fox Ennistymon
Little Fox Ennistymon is a whole foods cafe specialising in fresh, local food with feeling. The team celebrated the Christmas season 2019 with a special set menu for the evening.
I worked with Little Fox to create a digital campaign aimed at both increasing visibility for the events and making the booking process as easy as possible.
The Brief:
Increase awareness of Christmas events.
Improve booking process.
Create visuals which capture the Little Fox December Night's vibe.
The Process
Starting by using the iconic yellow in the existing branding, I worked to create digital assets to promote the campaign and a landing page process. We also printed two large A5 posters showing the menu and directing customers to book online.
The Landing Page informed of the Christmas events, menu and booking process. I then set up an email contact form to streamline and separate the Christmas bookings from the regular bookings - saving the staff time and reducing the risk of over bookings and errors.
The Result
∙ Improved booking process for both staff and customers
∙ Increased bookings in traditionally quiet period
∙ Visible branding style uniting the campaign across channels.