Fairhill Shopping Centre, Ballymena is one of Northern Ireland's premier shopping centres anchored by M&S, H&M, New Look, Next, Boots, River Island, JD and many more. There are a total of over 30 retailers trading in the centre and the centre has a vibrant social media channels.
Creating seasonal campaigns, aligned centre signage and a monthly content calendar for Fairhill Ballymena has been a highlight in my career development as it has challenged me to think creatively with images, text and layout to create a coherent and stylish campaign both digital and print.
The client is very satisfied with the campaigns, noting that the Instagram and posters have helped elevate the centre in the eyes of the visitors and centre staff in 2023.
This work was completed with Rapid Agency Belfast and is included here with permission.