Brief
Sister Stride is a female-only running club that required a logo, brand assets and a5 flyer design. Taking inspiration from Nike and Sweaty Betty, I developed my concept around a typographic logo and icon that suggested community as well as sport.
Research and Development
The brief was set by TheBriefClub and a mood board was provided for creative direction. Inspired by the type led logos of traditional athletic brands and campus hoodies I developed my initial ideas around lettering, aiming to bring a modern element to traditional sport club logos.
Final Concept
Social media post concept
