Sister Stride
Brand Concept
Sister Stride is a female-only running club that required a logo, brand assets and a5 flyer design. Taking inspiration from Nike and Sweaty Betty, I developed my concept around a typographic logo and icon that suggested community as well as sport.
Research and Development
The brief was set by TheBriefClub and a mood board was provided for creative direction. Inspired by the type led logos of traditional athletic brands and campus hoodies I developed my initial ideas around lettering, aiming to bring a modern element to traditional sport club logos.
![](https://cdn.myportfolio.com/0aa6e95d-3247-442a-a666-6e5c19b45ae7/5e87b03f-4489-4825-99bb-e6e0c8be2ba8_rw_1920.png?h=7d350281a5b88bb82e407720c2b2243d)
![](https://cdn.myportfolio.com/0aa6e95d-3247-442a-a666-6e5c19b45ae7/d11e0a4a-b385-41a0-b80a-138ae9e3351d_rw_1920.jpg?h=cc6bc510289c6f232ed287692d81c1c0)
Final Concept
![](https://cdn.myportfolio.com/0aa6e95d-3247-442a-a666-6e5c19b45ae7/36417603-524f-4607-b857-50f66d7db5ab_rw_1200.jpg?h=680675b20d96c2a2696c2c7f2d8fc40c)
![](https://cdn.myportfolio.com/0aa6e95d-3247-442a-a666-6e5c19b45ae7/bb7ee81f-f6df-424a-b6ba-326cd068a45a_rw_1200.jpg?h=390d492913d9869e8addd510253d0f6a)
![](https://cdn.myportfolio.com/0aa6e95d-3247-442a-a666-6e5c19b45ae7/abbb329a-9ea7-486c-9620-18e04a1e3598_rw_1200.jpg?h=e09e1d2892b43733139f4340d0cd0b6d)
![Social media post concept](https://cdn.myportfolio.com/0aa6e95d-3247-442a-a666-6e5c19b45ae7/eb6c9f6a-c1cd-487d-9e63-16061369128c_rw_1200.jpg?h=a21bdc97acdbb0e3213d2c665a981ada)
Social media post concept
![Double sided A5 flyer concept](https://cdn.myportfolio.com/0aa6e95d-3247-442a-a666-6e5c19b45ae7/f9f9727d-ba2a-4b1f-b0a8-0e97e1799607_rw_1920.jpg?h=a4eb37d849b9e0ccd60107098c09358c)